Role Success Plan — Rakibul

Role

Shopify App & Growth Lead

Core department: Growth (Sales & Marketing)
Career level: To be confirmed

Role purpose

Lead Blinto's Shopify app growth work by connecting product understanding, market insight, execution, and measurable growth outcomes for internal and client app initiatives.

Core success outcomes

1. Growth ownership — growth initiatives have clear hypotheses, priorities, owners, execution plans, and measurable outcomes.
2. Shopify ecosystem expertise — decisions reflect strong understanding of Shopify app founders, app-market dynamics, merchant needs, competitive positioning, and growth channels.
3. Experimentation — growth ideas are converted into practical tests, measured, documented, and iterated based on evidence.
4. Cross-functional execution — product, design, development, content, marketing, and support work are aligned around the most important app-growth priorities.
5. Business impact — work contributes to meaningful outcomes such as qualified leads, installs, activation, retention, reviews, revenue, partnerships, or stronger market authority.
6. Reusable capability — successful methods become repeatable playbooks, assets, dashboards, research, or systems Blinto can reuse across Shopify app work.

Observable evidence

Evidence may include experiment results, app metrics, campaign outcomes, customer or founder insights, documented growth plans, successful cross-functional launches, qualified pipeline, content or authority assets, and repeatable growth processes.

Role Excellence standard

Exceptional performance means Rakibul consistently identifies high-leverage opportunities, converts insight into disciplined execution, creates measurable growth impact, and strengthens Blinto's Shopify app expertise and reusable growth capability.

Effective performance means priorities are clear, initiatives are executed reliably, learning is documented, stakeholders stay aligned, and work contributes meaningfully to agreed growth goals.

Needs Improvement applies when initiatives lack clear hypotheses or follow-through, execution becomes reactive, learning is not captured, cross-functional alignment is weak, or activity does not connect to measurable business outcomes.

Monthly Role Excellence review

Role Excellence should be scored from documented monthly evidence against the outcomes above, not from general impressions. The universal five-level rating scale in the KPI framework applies.